Jeremy Kerbs

Physical products

Kodo Product Process

Stage-gate product development process and worksheets for a children's learning-products maker.

Mind map of the Kodo product process, branching from Stage 1: The Idea through market analysis, business development, product design, engineering, production, marketing and after-sale support
Year
2015–2016
Client
Kodo Kids
Disciplines
Product Development Process · Design Operations
Specs
Stage-gate · Numbered worksheet set

A staged process running from idea through market analysis, business development, design, engineering, production and support, with a numbered worksheet for each gate. The source files include 19 completed Stage 1 idea worksheets.

  • Blank Product Design Brief template, Kodo Document #0004, with fields for target release date, development time, end user, application and notes
  • Completed Idea/Need Worksheet (Step 1) for a Ramp Center, a mobile storage unit for classroom ramp accessories in Baltic birch
  • Completed Idea/Need Worksheet (Step 1) for a Sand Tool Kit with Handle, listing description, justification, HDPE material, target age 3–6 and known competitors
    Completed Stage 1 idea worksheet, Kodo Document #0001.
  • Fanned stack of color-coded third-party product worksheets: product sample request, procurement, CPC testing, business development, sample and sourcing, and web deployment
  • Completed Kodo Market Analysis Worksheet (Step 2) for Sand Tools with low-risk, high-feasibility and high market-potential ratings

More physical productsAll work